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CMF
(Color, Material & Finish Design)
MERCHANDISE COLLECTION - VOLVO TRUCKS

For this collection, I worked closely with the merchandise team in Gothenburg to source the best materials and make sure the colors matched our master samples. Environmental care is one of the core values of the company, so every garment and piece had to meet certain level of sustainability. With cotton, for example, they work with audited farms and mills that meet those standards. It was important for the collection to reflect the same look and feel of the product. The only difference was the amount of orange present in the collection. I would've liked to keep it only as an accent, but the brand wanted to accentuate it a little more on apparel.
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